As Tankar provides chiropractic equipment and supplies working with all kinds of individuals. I wanted to shed some light regarding the business of chiropractic:
Don't buy a piece of equipment to save your practice. The individual makes the practice great, not the equipment. Chiropractors need to spend more time marketing for new clients and retaining existing clients. Case in-point, don't buy a decompression system because it makes money, buy a decompression system because you think it works and you think it adds a "marketing" aspect to your practice, meaning, you think it can bring clients in or it will augment existing clients.
Tankar is chiropractor-owned and operated. Our readers may find this funny, but we've turned down people that wanted to buy expensive ($30K) plus equipment because they were trying to "Save a practice".
More to come...
Sunday, March 7, 2010
Chiropractors - Be a Businessman
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